Reciprocal Advertising Remains The Way To Build The Best Brand Connections
Kiip was founded years ago off the premise of bringing reciprocal ads to the masses - that is - brands providing consumers with value in return for brand engagement and connection.
Today, this model is now commonplace in ads - the most common being where a brand might ask you to give your e-mail in exchange for a 10% off code, or to remove ads or to have access to an article. This is the most basic form. There are many more forms and ad technologies that have emerged to make this even more pervasive. Both Mediapost and Adweek picked up my recent article about this phenomenon. I remain connected to the ad community even as a VC, so that my colleagues can continue to fight the good fight in bringing better ad experiences to the masses.
Mediapost: Reciprocal Advertising: New Research Proves It's Always Been The Future